In this session...
Your creative is the key to unlocking performance in Reels – one of Meta’s fastest-growing ad formats. In this session, hear about ways marketers are leveraging validated creative best practices and how they are continuing to drive innovation by bringing imagination and authenticity to their ads campaigns in order to develop deeper connections with customers, reach untapped audiences and deliver better advertising performance.
What You'll Learn from This Session...
- Through examples, understand the key role that relevance and authenticity play in connecting with your audience in short form video.
- The unique formats and techniques that are most resonating with today’s audiences, and how to apply that to your future campaigns.
- How to supercharge your potential for growth and drive an increase in customer actions by leveraging short-form video ads.
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