In this session...
What makes a successful content partnership? An IP with a passionate fanbase? More ways for fans to connect with the content they love? Opportunities for brands to build authentic connections with communities? These are just some of the considerations when building a creative content partnership that delights audiences and advertising partners alike.
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In this session, Jesse Shaw, Head of Sales & Content Partnerships, Twitch Ads, and Jonathan Rogin, Director of Platforms & Partnerships, Tastemade, share their step-by-step tips and secrets to successful content partnerships.
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What You'll Learn from This Session...
- Consumers are savvy and multi-faceted
- Successful content partnerships embrace community, authenticity, creativity, and interactivity
- Creating effective content partnerships requires a thorough process
