In this session...
Join James Slezak, CEO/Founder of Swayable, and Lance Pillersdorf, CEO of Advertising Week, as they discuss the seismic shift the advertising world is undergoing. Top brands are moving to adopt new proactive pre-testing methodologies to prove lift in attitudes and intent. Storytellers now have the data to change hearts and minds, not just click-throughs. We'll learn how to combine smart strategy, great creative, and deep data insights from Swayable to prove lift before executing campaigns.
What You'll Learn from This Session...
- How data can become the secret weapon for creative professionals
- How creative pre-testing provides data-driven insights for advertisers before they allocate their media budget
- Why speed of decision-making is so crucial for brands to achieve their KPIs through data-informed choices
- Why is it essential for brands to transition from vanity metrics to leveraging persuasion for driving brand impact and purchases
- How Swayable has evolved over the past five years and a glimpse into what's next for the company
