In this session...
Entertainment marketing that integrates brands into television beyond the 30-second spot is a no-brainer for brands eager to borrow cultural cache from television series that viewers already know and love. Ryan Reynolds’ Maximum Effort, Jimmy Kimmel’s Kimmelot and AMC Networks' Content Room took that idea to the next level with their multi-brand creative collaboration around the series finale of AMC’s The Walking Dead.
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Entertainment marketing that integrates brands into television beyond the 30-second spot is a no-brainer for brands eager to borrow cultural cache from television series that viewers already know and love. Ryan Reynolds’ Maximum Effort, Jimmy Kimmel’s Kimmelot and AMC Network Content Room took that idea to the next level with their multi-brand creative collaboration around the series finale of AMC’s The Walking Dead. The #WalkingDeadvertising campaign was a first-of-its-kind marketing moment that resurrected four infamous characters from the beloved series to create five spots for Autodesk, Deloitte, DoorDash, MNTN and Ring.
Join key execs from AMC Networks Content Room, Kimmelot and Maximum Effort for a candid oral history of how the undead creative came together to capture the brains and eyeballs of viewers worldwide.
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What You'll Learn from This Session...
- What is "eventized marketing?"
- Best practices for multi-agency creative collaboration.
- How to spot opportunities for innovative entertainment marketing.
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