In this session...
Getting it Right with Your Audience. Join media leaders and the ANA’s SeeHer for a panel discussion on how to leverage responsible, representative media to drive resonance and engagement from consumers. Panelists will share best practices and learnings in incorporating representative media in content and creative.
What You'll Learn from This Session...
- How to drive resonance from representative media campaigns.
- How to shape data led campaign content.
- Measuring audience engagement from panelist examples.
