In this session...
Uber and McCann join AdNet Zero, Green The Bid and AdGreen to discuss the many ways brands, agencies and production companies can begin to measure, manage and reduce the carbon footprint of productions.
This panel will provide details about emissions and practical steps advertisers and agencies can take to make their productions more sustainable.
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Advertisers and agencies are starting to prioritize sustainability across production, media buying and business operations in order to reach company ESG goals. Uber, AdNet Zero, Green The Bid and AdGreen will host a session to discuss the many ways brands, agencies and production companies can begin to measure, manage and reduce the carbon footprint of productions.
This panel will provide details about emissions and practical steps advertisers and agencies can take to make their productions more sustainable and closer to net zero.
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What You'll Learn from This Session...
- How brands like Uber and their agencies are reducing their ad production emissions.
- What Ad Net Zero, Green the Bid and AdGreen provide brands.
- How brands can get started reducing emissions.
