In this session...
There is a huge trend of big brands and media agencies looking to find ways to support diverse communities. Some have set specific goals for the percentage of their media spend that should go to businesses or creators that are a part of the community they’re looking to support. But how do you do this the right way on YouTube? Should advertisers themselves make judgments about which communities a creator is representing, or should the creators have some say in the matter?
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In this session, you’ll hear from Bri Hall, one of the hottest creators on YouTube, who has partnered with major companies such as Google, Kellogg’s, USPS and numerous world-renowned beauty brands. As one of the earliest creators on YouTube, Bri began to build her “Fearlessly Beautiful” community and quickly became known as a pioneer in the natural hair movement. Join Bri along with Ashley Rudder, Chief Creator Officer at Whalar, a global creator commerce company, and Matt Duffy, CMO of Pixability, the leading company for advertisers looking to align with suitable creator content, to discuss the right way for brands to manage DE&I efforts on YouTube.
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What You'll Learn from This Session...
- Current challenges of managing DE&I efforts on YouTube
- The importance of creator self-identification
- How to make meaningful investments to support diverse communities on YouTube
