In this session...
The explosive growth of AI is impacting all corners of the TV ecosystem. Learn how AI is helping marketers, sellers and the wider industry to work more creatively, efficiently and effectively. Be inspired with real examples and guidance on how to incorporate AI platforms and tools into how you plan, buy and measure media right now.
What You'll Learn from This Session...
- The impact and use cases of various forms of AI in marketing.
- How AI is playing an increasingly larger role in marketing functions like marketing operations, predicting consumer behaviors and targeting ads.
- The role AI is playing in sales, buying, planning and measurement.
