In this session...
In a world that demands a more holistic view of linear and digital television, addressable and programmatic solutions shouldn’t be considered an either/or scenario. Both addressable and programmatic can be used together to enable better targeting, incremental reach, frequency management and unified measurement.
Join the industry’s top leaders for a discussion about how marketers can leverage both addressable and programmatic to maximize their impact and secure more effective results.
What You'll Learn from This Session...
- Better understand an evolving media landscape
- Learn best practices for combining linear and digital buys
- Acquire new techniques for managing for reach and frequency
