In this session...
Explore PMC's Data Lifecycle: From standard practices like consumer behavior monitoring to unique live event insights, including AI-driven sentiment analysis. After collection, data is categorized for high-propensity content. What distinguishes PMC is their accessible data, whether via managed service insertion orders or programmatic methods, enabling advertisers to leverage their extensive scale and cookieless data.
View More
Unlock the Power of Data: PMC’s data collection methods encompass both standard practices, such as consumer behavior and contextual taxonomical alignment. Yet, their true distinction lies in their live events data, which includes registration and attendance insights, even incorporating AI for sentiment analysis. Post-collection, they categorize data using factors like sentiment and engagement, pinpointing high-propensity content. What sets them apart is not only their data but also the ease of access. Advertisers can seamlessly tap into PMC’s 1P data, whether through managed service insertion orders or programmatic pipes, allowing advertisers to leverage their extensive scale and cookieless data across the digital landscape.
View Less
What You'll Learn from This Session...
- Discover how PMC collects data from standard practices to consumer browsing behavior, contextual alignment and live events.
- Learn how PMC categorizes data based on sentiment, category and affinity.
- Understand how PMC prioritizes easy access to their valuable data.
