In this session...
Technology in digital out-of-home (DOOH) is evolving at a rapid pace, from new mediation layers to sophisticated targeting and measurement capabilities, proving the DOOH industry shows no sign of slowing down.
Join Hivestack’s discussion around the role of programmatic DOOH within the omnichannel media mix, key trends and new exciting opportunities across the channel that lean into a more data-driven approach.
What You'll Learn from This Session...
- What the role of programmatic DOOH looks like within the omnichannel media mix.
- Key DOOH trends in 2023 and beyond.
- New emerging opportunities across the channel.
