In this session...
There’s a growing importance for programmatic in the TV advertising world. Programmatic provides advertisers a true omnichannel view for better planning, targeting, reach, frequency management, measurement and attribution. Join us for lessons from the leaders as they share insights, challenges and tactics to help you optimize your programmatic advertising strategy.
What You'll Learn from This Session...
- Embracing CTV’s new role in lower funnel tactics
- How audience targeting options have expanded across SSPs and DSP, and how do buyers sift through the options
- The rise of programmatic contextual
