In this session...
Join Katrina Wong, VP of Marketing at Twilio Segment, as she sits down with Snap and The Trade Desk for a conversation around AI and first party data.
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This group of panelists will provide attendees a unique chance to hear how one of the fastest growing social media platforms for GenZ and one of the largest media buying platforms see the role of AI and first party data at each stage of the advertising journey. The conversation will focus on the role of AI in programmatic ad delivery, advertiser growth strategies, how platforms are preparing for the cookieless world, and how first-party data is vital to any marketing strategy.
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What You'll Learn from This Session...
- A view on the advertising landscape and how AI is affecting adtech and advertisers
- How advertisers have been handling the long-awaited depreciation of cookies
- How first party data will be a necessary strategy for the upcoming years
