In this session...
While currency challenges make headlines, brands are focused on what matters for them. Join us in this discussion where we’ll unpack how brands and media partners are looking beyond currency to outcomes. Hear from leaders in the space on how they are driving impact from brand advertising to outcomes, full funnel measurement and how technology plays a role.
What You'll Learn from This Session...
- How current methods of measuring CTV are evolving to deliver on brand outcomes
- Unpacking challenges and opportunities for the new wave of CTV measurement
- Breaking down barriers for fragmentation across CTV measurement
