In this session...
Don't miss this exclusive interview featuring Samba TV CEO & Co-Founder, Ashwin Navin, as he sits down with Advertising Week to share how the latest viewing trends that are driving further fragmentation in today's media landscape, how advertisers can overcome these challenges by leveraging first-party TV data to reach elusive audiences and drive incremental lift, and what the next-generation of measurement entails.
What You'll Learn from This Session...
- How to Measure Industry-Specific Outcomes Across Channels
- AI's Role in the Advancing Measurement
- Best Practices for Choosing Measurement Partners
