In this session...
With the launch of an ad-supported tier of the AMC+ streaming service, AMC Networks now has a fully ad-supported distribution ecosystem offering advertising opportunities alongside its celebrated premium content wherever and however viewers are watching. In this interview, Courtney Thomasma, the company’s Executive Vice President of Streaming, shares how the new ad-based tier of the premium streaming bundle benefits audiences and advertisers alike — and how the company continues to evolve its viewer-first strategy across its entire streaming portfolio.
Featuring: Courtney Thomasma, EVP of Streaming, AMC Networks
What You'll Learn from This Session...
- Advances in ad-supported streaming.
- AMC Networks' unique value proposition for advertisers in streaming entertainment.
- The evolution of an ad-supported content distribution ecosystem.
