In this session...
The digital era has revolutionized the way brands engage with their audiences, with storytelling and community at the forefront of effective marketing strategies targeted to reaching Gen Z audiences. In this rapidly evolving landscape, two industry leaders, Wattpad and Maybelline New York, will join forces to present an inspiring session that shares insights and learnings from their three-year-long #BraveTogether partnership in support of Mental Health Awareness Month.
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A leading webnovel platform and home to a community averaging 85 million people, Wattpad has democratized storytelling for a new generation of diverse GenZ writers and their fans. Maybelline, the world's leading cosmetics brand that champions inclusivity and self-expression, has ignited a movement with its #BraveTogether campaign that celebrates the courage and resilience of young individuals. By embracing authentic voices and stories, Wattpad and Maybelline have created a powerful synergy that speaks directly to this influential demographic.
Attendees at AWNewYork will gain valuable insights into the strategy of the #BraveTogether campaign, hearing firsthand how these brands harnessed the power of storytelling to resonate with Gen Z on a profound level. Attendees will also have the opportunity to hear from one of Wattpad’s most successful creators, Sondi Warner, about her journey on the platform and experience participating in the campaign.
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What You'll Learn from This Session...
- How industry leaders leverage a diverse global community to captivate audiences, foster connections and resonate with the younger demographic by weaving authentic stories into effective marketing strategies.
- How brands can create safe spaces where female voices thrive, and gain insights into community-driven initiatives that empower individuals, reduce stigma and drive positive change.
- Gain insights into how innovative collaborations not only resonate with Gen Z and diverse voices but also drive societal conversations.
