In this session...
This conversation will showcase two trailblazing industry leaders as they discuss some of the most crucial topics in the evolving field of retail media, from how to maintain hyper-relevance while respecting consumer attention and privacy to how to optimally integrate with programmatic advertising platforms.
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85% of overall consumer purchases in the U.S. — and 93% of food purchases — are made by women. So it’s fitting that incredible female leadership has emerged in the field of retail media, one of advertising’s fastest-growing and most intriguing sectors. This conversation will showcase two trailblazing industry leaders as they discuss some of the most crucial topics in the evolving field of retail media, from how to maintain hyper-relevance while respecting consumer attention and privacy to how to optimally integrate with programmatic advertising platforms.
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What You'll Learn from This Session...
- How retail media networks are shaking up the digital advertising landscape.
- What partnerships are most crucial for retail media today and in the future.
- Why the perspective of women — who make up the vast majority of U.S. consumer purchases — is so crucial in retail media leadership.
