In this session...
The Sun Rises in the US: The Sun has a massive heritage as one of the UK’s most-loved news brands and in 2020, it launched in the US. In this session, The Sun’s EVP and Publisher Dominic Carter and US Entertainment Editor Gina Bacciocchi will discuss the brand’s entry into the competitive American market, discussing the content and commercial engagement strategies that have generated its rapid growth.
What You'll Learn from This Session...
- The growth of a new media brand in the US market.
- New content and commercial strategies for building audiences and revenues.
- The history of The Sun, one of the UK's most iconic media brands
