In this session...
The Secret Media Network is the world’s largest local entertainment media network. As brands, agencies, promoters and event creators are faced with the challenge of understanding an ever-changing audience, the SMN (owners of @secretnyc) has redefined the role of media in bringing brands closer to their fans and consumers. Join us for a spotlight on Miri Cacho, VP of Media, to explore the role of building credibility and fueling engagement for effective marketing strategies in media, from curation to conversion funnels.
What You'll Learn from This Session...
- Why media should be at the core of every customer engagement strategy.
- Cultivating effective and efficient funnels through precise data measurement.
- Our unique strategy of "Go Global, Speak Local" and how to implement it.
- Forecasting and tracking emerging trends in social media.
