Tracks Venues

In this session...

Taylor Swift, Beyonce, and Barbie: Summer ‘23 will be marked as a time when women left an indelible mark on the entertainment industry. Women flocked to theaters and concert venues, eagerly spending their hard-earned money on the likes of Taylor Swift, Beyoncé, and Greta Gerwig’s Barbie.

This surge in demand boosted ticket sales, merchandise and tourism and contributed positively to the US economy. The combined influence of these women not only transformed the summer entertainment landscape but has showcased the increase in demand for female-created content. View Less

What You'll Learn from This Session...

  1. Pop culture.
  2. Female influence.
  3. Pop culture and economy.

Presented with


Speakers

Sophie Mackie Global Head of Sales Advertising Week
Kate Ward Chief Content Officer Betches Media

Event Details

Event Type Interview