In this session...
The proliferation of content and platform choices and related privacy laws have made it challenging for marketers to safely align their brand’s message with the right segments for reaching kids and families. In this session, CSN and Deloitte will share how they are tapping into the power of Gen AI to create a contextual marketing solution where content stays on topic, theme and message — and key filters like intent, sentiment and age-appropriateness are top of mind.
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They’ll also reveal how AI is helping to scale the sea of kids’ content and providing safer, more suitable and high-quality contextual choices for marketers — fueling new possibilities for brands looking to engage kids and families.
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What You'll Learn from This Session...
- The Human = CSN expertise and rubric for kids content evaluation established the foundation for contextual marketing for children and families matching safe and suitable content to the intended audience; therefore AI application is only as good as trainin
- The Machine = Gen AI + Multimodal AI approach offer incredible scale for contextual marketing and choices of content to reach the intended audience.
- The Human + Machine = Connecting human (rubric, training data set) and the machine (Gen AI, AI/ML models) to create a transformative approach to do contextual marketing not only reaching the intended audience, but also identifying and reaching new audienc
- The future = Wide ranging applications of Gen AI and AI in the marketing space and across the content value chain — e.g., recommending creatives to link brand messages with intended audience, accelerating content creation, evaluating content, etc.
