In this session...
Generative AI is going to be a gamechanger for the world, uncovering possibilities we haven’t even dreamed of yet. We’re on a journey at Microsoft to ensure that everyone can develop, use and benefit from AI — including advertisers and brands, agencies and publishers, solution providers and beyond. Join us for a conversation about how this emerging technology is already expanding advertising experiences, increasing efficiency, augmenting creativity and unlocking new monetization opportunities.
What You'll Learn from This Session...
- Generative AI technology has shifted consumer behavior entirely. How will you, as an advertiser, engage consumers now?
- Generative AI can increase efficiency and performance for advertisers — learn its role as a creative partner and copilot.
- Get ahead of the new monetization opportunities from these innovations that can benefit everyone across the advertising ecosystem.
