In this session...
Ever wonder about the lingering sales impact of your ad campaigns? Snapchat and NCSolutions explored this very question in an in-depth CPG meta-study that looks at incremental sales in the months following a Snapchat campaign’s conclusion.
In this fireside chat, we discuss the long-term value (LTV) of advertising on Snapchat and the brand loyalty metrics to determine the enduring impact of your campaigns well beyond the initial impression. Join us to find out just how long your ads make a lasting impact on your bottom line.
What You'll Learn from This Session...
- Explore why comprehending the long-term value of Snapchat campaigns holds significance for both brands and publishers.
- Understand key considerations when measuring sales lift, differentiating between short-term and long-term impacts.
- Discover the pivotal role that brand factors play in driving incremental sales.
