In this session...
Events including an election and Olympic Games will make 2024 an exceptional time in the media industry. Alongside these opportunities is the acceleration of cross platform consumption creating new challenges for advertisers. Comscore shares key insights for optimizing the value of audiences.
What You'll Learn from This Session...
- How to capitalize on the acceleration of cross platform consumption.
- How advertisers can deliver the maximum amount of value as it relates to overall reach.
- How Comscore is innovating to build our cross platform capabilities.
