In this session...
Join Erin Foxworthy, Snowflake’s Industry Lead for Agencies and Advertisers, and representatives from across the agency ecosystem for a panel discussion to talk about the current state of transparency in advertising, what it means and how it can be a strategic advantage.
What You'll Learn from This Session...
- Why transparency is more important now than ever before, with the deprecation of common IDs.
- How data collaboration and clean rooms promote transparency.
- How agencies view transparency and how important it is to their clients.
- How a neutral data collaboration infrastructure like Snowflake enables transparency across the ecosystem.
