In this session...
Over the last 10 years, there has been a seismic shift of power from marketers to the walled gardens. As a result, a glaring double standard on ad campaign management and transparency has emerged between these walled gardens and multiscreen TV platforms. You’ll understand how we got here, the perilous implications for advertisers and the premium video ecosystem, and how to reclaim your ad investment and steward brands to growth.
What You'll Learn from This Session...
- Why advertisers have ceded their power and marketplace “shot caller” status to the walled gardens.
- How this has opened brands up to significant legal, reputation and financial risks and created a glaring double standard between ad tech and multiscreen TV.
- What steps marketers can take to reclaim control of their ad investment and steward their brands to growth.
