Born in The Bronx and raised in Philadelphia, Set Free Richardson, founder of Compound–a creative collective and gallery where Art, Music, Fashion and Sports are fused together, inspiring an atmosphere of innovation and creativity–is known for incorporating his experiences with urban culture into breakthrough ideas.
Set Free's ability to bring unique and authentic marketing ideas to the table has made him one of the most sought-after creatives in the industry, working with clients like Nike, Adidas, EA Sports, among many others. His role in creating the AND1 Mixtapes propelled the AND1 brand into a multi-million-dollar franchise and international sensation.
Always on the pulse of what’s happening, Set Free has leveraged his ties to various industries to become the creative go-to in the entertainment field and a tastemaker to the public. Most recently, Set Free Executive Produced and Co-Directed his ESPN 30 for 30 Documentary “The Greatest Mixtape Ever,” a documentary on how as a young New York City DJ, Set Free’s ingenuity of adding soundtracks of emerging rap music to grainy streetball highlights resulted in the cultural phenomenon, the AND1 Mixtapes, transforming the game of basketball.
Set Free Richardson Job Title Founder Company COMPOUND
