Carley is the Vice President of Brand Marketing & Media at eos Products, the iconic beauty brand that has sold nearly a billion lip balms worldwide. As the leader for all organic and paid marketing for eos, Carley manages an incredible team that has driven tremendous success for the brand. In her role, she touches all areas of marketing, from overseeing brand strategy and concepting, to leading all internal and external creative teams, to managing social media strategy/content/community, to leading paid advertising and influencer marketing strategy.
Since joining eos in 2018, Carley has played a critical role in the completion of a total brand, product and design reboot, which encompassed revamping the brand identity, voice & positioning, redesigning the entire assortment and expanding the product pipeline. All of this resulted in double-digit revenue growth and led the brand to win numerous media awards and accolades.
Carly Caldas Job Title VP Brand Marketing & Media Company EOS PRODUCTS
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