Specializing in innovation and web3 strategy, Jessica oversees future-forward activations by leveraging a unique mix of emerging technology and data into actionable insights and direction. With a progressive web3 marketing lens, she focuses on integrating emerging tech and creates interactive experiences for her clients across industries and verticals.
In addition to her day-to-day job, Jessica has established a strong thought leadership presence centered around how brands can enter the web3 and metaverse space in an authentic way. Jessica has a significant reputation as a thought-provoking and insightful speaker at events and conferences across the globe.
Prior to joining Publicis Media, Jessica worked at agency powerhouses Weber Shandwick and Publicis’ MSL where she strategized and implemented campaigns for clients ranging from CPG companies to tech startups. Her 10 years of experience are informed by working for agencies and companies across Germany, Japan, and North America.
Jessica Berger Job Title VP, Innovation Company PUBLICIS
