Tsvetan "T" Tsvetkov

Tsvetan “T.” Tsvetkov, Senior Vice President – Outcomes at Nielsen has over 20 years’ experience in marketing analytics and consulting. T. is responsible for working and driving value with Nielsen’s largest advertiser and agency clients in the Auto, Retail, Financial Services, Healthcare, Technology, Travel, and Entertainment verticals in the US. Previously he led the Nielsen US MMM practice overseeing analytics, delivery, implementation, and ongoing consulting for clients in the CPG, Technology, Entertainment, Financial Services, Automotive, Beauty, Restaurant, and Non-profit industries.

“T.” received his B.A. in Economics, from the University of Chicago, and his M.A. in Economics from Washington University in St. Louis. As an undergraduate at the University of Chicago, T. was a research assistant for Nobel Laureate Robert Fogel at the Center for Population Economics.

“T.” lives in Chicago with his wife and 3 children.