Mike Feldman

As the SVP, Head of Commerce and Retail Media for dentsu in the US, Mike supports retail clients & clients that activate through retail media partners to optimize their marketing strategies. In his role overseeing the Commerce & Retail Media department, Mike leads a variety of capabilities including buy side and sell side retail media clients which has responsibilities for building and running retail media networks on behalf of retailers to leading the retail media and commerce activation for clients across a variety of categories including CPG, Apparel, Electronics & more.

Mike came to dentsu in 2019 with a blend of agency experience from his time at IPG and Publicis, and brand direct experience at Georgia-Pacific as a marketing leader on the consumer business. In his last role at GP, Mike held the position of Retail Media and Shopper Marketing Lead, where he owned the media/marketing technology strategies across retail businesses and the relationship with all Retail Media partners.