Zak Prauer

Zak Prauer is VP Marketing and Media at Bain & Company. A digital marketing and marketing/e-commerce acceleration expert, Zak is deeply involved with Bain's CP, Customer Strategy & Marketing, Vector: Digital Delivery and Marketing Excellence practices.

His most prominent client projects include leading Agile media and testing capability development for a Fortune 500 CPG company, resulting in an incremental multi-million-dollar impact to its bottom line.

Prior to Bain, Zak worked as the managing director of data strategy and analytics for VMLY&R (WPP), a leading global digital marketing and advertising firm. He spent his earlier career in various digital marketing, e-commerce and analytics roles, supporting clients the consumer products and retail industries.

Zak holds a B.S. in Marketing and Economics, magna cum laude, from the University of Pittsburgh.