Lyle Underkoffler

Lyle Underkoffler is the CMO of Smartly.io where he is responsible for growth in revenue and building the brand. He oversees product marketing, marketing communications and growth marketing. Previously he was Head of Digital at
Philips overseeing the in-house media team, CRM, digital content and Philips.com. Prior, Lyle was VP of Digital Marketing at Samsung and he has held a number of executive positions in the media and entertainment industry including SVP of Digital Media at AMC Networks, Global GM of Mobile at IAC Applications, and VP of Digital at Disney. His experience spans building subscription services, scaling mobile games and content studios, mentoring early stage startups and leading world-class product and creative teams. Lyle has received numerous awards for his work including an Emmy for best short-form video series. He holds a BS in Marketing from Boston College and an MBA from the University of Michigan’s Ross School of Business.