Rachel Parkin

Rachel oversees CafeMedia’s media sales and advertiser partnerships. She takes great pride in empowering creators to make a living doing what they love – producing great content – while CafeMedia manages the advertising for them. Rachel is an expert in the programmatic landscape and helps publishers and brands stay one step ahead in the ever-changing world of digital advertising. She connects advertisers with CafeMedia’s publishers, whose distinctive voices are shaping the open web, through programmatic media offering highly viewable inventory and unparalleled audience targeting. Rachel draws on data covering every aspect of the content consumption journey to help brands develop the best strategy for reaching the right audience with the right message.

Over her career, Rachel has used analytics and insights to drive business decisions across industries ranging from e-commerce to consumer products to media. She graduated from Harvard University, with a PhD in Business Economics, and from the University of Virginia, with a BA in Economics.