Elav Horwitz

Elav leads innovation and creative partnerships for McCann Worldgroup. Elav has developed proprietary tools and human-centric methods for tackling client challenges. Elav has deep partnerships with a vast network of startups, tech companies, industry experts and teen entrepreneurs, which she brings together with clients to rapidly ideate and prototype cutting edge solutions. Elav has activated these sessions for clients such as Nestle, Coca Cola, Chevrolet, L'Oreal, Cigna, GSK, RB and Johnson & Johnson.

Elav currently leads MW's Web3 offering and has built an extensive network of Web3 creators, startups and tech companies.
Elav also created the first-of-its-kind Clients Innovation Council, where innovators from various companies meet, discuss challenges and brainstorm solutions.