Tamaya Petteway

Tamaya Petteway, who first joined Endemol Shine North America in June 2015, serves as Senior Vice President, Brand, Licensing and Digital Partnerships.

Petteway is responsible for creating and expanding brand partnership efforts for Endemol Shine North America programming. She has created numerous brand partnerships across the studio’s top series, including integrating major consumer brands into “MasterChef” and “MasterChef Junior” (FOX), “MasterChef Latinos” (Estrella), "LEGO Masters" (FOX), "Wipeout" (TBS), The Courtship (Peacock/NBCUniversal) and "Foodtastic" (Disney+). Brand Partners include: Samsung, General Mills, Blue Apron, T-Mobile, Kellogg’s, State Farm, Lexus, Mazola, Blue Diamond, Whirlpool, Burlington, Wayfair, Best Buy, Amazon, Microsoft and many more.