Neda joined Christie’s at the start of 2021, and in her role she develops marketing strategy for the Americas, while leading Creative, Content and Strategy teams. She oversees the marketing campaigns for the art, artifact, luxury and design portfolios in the Americas, with keen attention to innovation, data and best in class creative execution. In addition to campaign marketing she is focused on introducing the brand to new and emerging audiences and the future role of Christie’s in the cultural narrative.
During her time at Christie’s, Neda has played a critical role in leading the rebranding of the 20th and 21st century art department, the advent of digital transformation at Christie’s and the brand’s foray into over $150M in NFT sales, as well the recent sale of Andy Warhol’s Shot Sage Blue Marilyn for $195M, the most expensive painting of the 20th century. She is also leading marketing for the Paul G. Allen Collection this Fall at Christies.
Neda Whitney Job Title SVP, Head of Marketing Company CHRISTIE’S
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