Amy Leifer

As Chief Advertising Sales Officer, Amy is responsible for leading DIRECTV’s advertising sales business enterprise wide. With over 25 years of experience across sales, operations, and technology, she is widely recognized as a problem solver who drives results and a winning culture through teamwork and collaboration.

Amy began her career in media buying and syndication before joining the Game Show Network, helping to launch a dedicated ad sales team during her tenure. After joining DIRECTV in 2011, she transformed performance-based media and digital practices in addition to launching and scaling DIRECTV’s addressable advertising TV offering in the market.

Amy has also held leadership roles at Xandr as Executive Vice President of Operations and Services, and WarnerMedia as Executive Vice President of Pricing, Planning, and Operations. These experiences have provided her with valuable expertise in both the technology and content sides of the business.