Asaf Davidov

Asaf Davidov is the Director of Ad Measurement & Research at Roku where he oversees ad effectiveness, measurement, and insights in support of Roku’s advertising business.  Davidov is responsible for uncovering audience behavior trends and building 1st and 3rd party measurement solutions to deliver ad-effectiveness, attribution, ad-optimization, and insight into future advertising models.  
 
Prior to Roku, Asaf led Disney’s Ad Sales Research team across all their linear, digital, and streaming properties.  Before that, he spent 6 years at Hulu in a similar role leading ad sales research with a concentration on developing new ad products, building measurement solutions for streaming TV and creating thought leadership narratives for the streaming industry.  
 
Davidov earned his degree from Northeastern University in Marketing & Management and resides in Brooklyn.