Armando Turco

Armando Turco is Executive Director of Brand & Creative at Oatly North America. As the world’s original and largest oat milk company, Oatly exclusively focuses on oats: a global power crop suited for sustainability and human health. In his role leading the Oatly Department of Mind Control in North America, Armando is responsible for all regional brand and creative development—and ultimately for activating the company’s mission of making it easy for people to eat better and live healthier lives by providing options that are less taxing on the planet—through brand voice, creativity, influence, and partnerships.

Prior to joining Oatly, Armando spent 20 years managing brand partnerships at Vox Media and agencies including BBH and McCann. He has developed strategies and content for leading brands like Sephora, PlayStation, Johnnie Walker, Axe, and Verizon. He lives in New York City with his husband Matt and rescue mutt Andre Johnson.