Brand Innovator Lee Applbaum serves as the first CMO of Wheels Up with over 25 years of experience transforming iconic brands such as Patrón, Grey Goose, Target, and Coca-Cola. In his role, Applbaum leads all strategic marketing and brand positioning. He has been recognized throughout his career as a brand builder and innovative marketer whose work has disrupted industries including his oversight of the successful $5.1B sale of Patrón to Bacardi in 2018 where he also previously held the CMO role.
