David Lawenda is Executive Vice President of Digital Sales and Strategy at Paramount. In this role, Lawenda leads digital ad sales across the company’s portfolio of iconic brands and ad-supported streaming services, including Paramount+ and Pluto TV. He oversees an integrated suite of digital and creative ad solutions, including EyeQ, Paramount’s rapidly growing premium video advertising platform reaching 80 million monthly unique viewers.
A seasoned sales executive, Lawenda’s media expertise is wide-ranging with over three-decades of experience working across broadcast, cable, streaming, syndication, mobile and multicultural businesses. He was promoted to his current role following the close of the merger between Viacom and CBS Corporation in 2019. Prior to that, he served as Executive Vice President of Digital Sales and Strategy at CBS Interactive, where he oversaw digital ad sales for the company’s entertainment, news and sports properties.
David Lawenda Job Title Executive Vice President, Digital Sales and Strategy Company PARAMOUNT
