Lizzie Widhelm

Lizzie Widhelm is the SVP, Ad Innovation & B2B Marketing at SXM Media, the combined sales organization of Sirius XM Holdings Inc., spanning its SiriusXM, Pandora, and Stitcher audio entertainment platforms and services. In her present executive role, she leads B2B marketing, ad product innovation, The Insights Lab research division, as well as in-house audio creative consultancy, Studio Resonate. Lizzie is an Advertising Hall of Achievement inductee, where she was celebrated for her professional successes bringing impactful audio ad products to market throughout her 15-year tenure at Pandora. Under Lizzie’s focused leadership since the company’s early formative years, the company has grown into the industry-leading audio platform it is today, offering advertisers the largest addressable audience nationally, 150-million monthly listeners across SiriusXM Holdings’ properties. Lizzie has led the launch of all major audio ad capabilities across the platform — enabling greater personalization across formats, as well as monetization efforts for Pandora’s Podcast Genome Project. From the rise of the connected home, to surging listenership in podcasting, Lizzie continues to push the boundaries of digital advertising by focusing on the future.