As Vice President of Audio Sales for Univision, Eric Garcia oversees sales for Univision’s linear and digital properties in New York, including La X 96.3, Que Buena 92.7 and WADO1280 (home of Mets & Yankee baseball) along with their supportive creative extensions. This includes developing revenue strategy for the New York market across all linear and non-linear verticals, including an extensive live event and sports distribution platform. Prior to Univision, he spent 13 years at Spanish Broadcasting System in various leadership roles, most recently as VP/GM for SBS New York and audio revenue chief for SBS. He was responsible for the overall operation at MEGA 97.9 and 93.1 AMOR, in addition to leading local audio and digital revenue teams at national scale across key SBS markets. His hands-on approach to business, open-door policy, and overall passion to continuously evolve and redefine audio as the leader inside the nontraditional revolutionary media space are the things Garcia considers to be most exciting about the industry.
Eric Garcia Job Title Vice President of Audio Sales Company UNIVISION NY