Across 15 years in advertising industry, first as writer then creative director, Ian has worked at the forefront of digital and creative innovation. During that time, his work has helped clients build, transform, and repair brands, and earned more than 400 awards for creativity and effectiveness, including Effies, D&AD, Clios, Webby, 21 One Show Pencils and 26 Cannes Lions. In 2014, he was ranked #1 Copywriter in Canada in Strategy Magazine’s Creative Report Card. Ian was also co-creator and writer of the influential “Our Food. Your Questions.” radical transparency platform for McDonald’s. As creative leader of the creative data agency FCB/SIX, Ian helmed the LGBTQ+ travel utility “Destination Pride” for PFLAG Canada, which became one of the most awarded campaigns at the 2018 Cannes Lions. Recent highlights include helming “Go Back To Africa” for Black & Abroad – which led to an increase in interest to travel to Africa among the brand’s audience, and a measurable, positive shift in sentiment and usage of a phrase previously and primarily used as a racial slur.
Ian Mackenzie Job Title Chief Creative Officer Company PERFORMANCE ART