In his role as Head of Creative Development, Joseph Saroufim is responsible for furthering, building and managing Wheelhouse Labs’ growing creative services and capabilities to support all Wheelhouse Labs’ partner brands as well as the creative support for Wheelhouse Group’s growing roster of investments and entertainment initiatives.
Prior to joining Wheelhouse Labs, Saroufim honed his marketing skills at 72andSunny, as well as CAA and Observatory. Joseph has written and produced award-winning content, including a television pilot for Samsung, a mini documentary exploring the evolving definition of masculinity for Bonobos, and a short comedy series for VCA. Joseph’s understanding of story structure and narrative content is what makes brands like Netflix, AB/InBev, Ben & Jerry’s, USA Facts, Kajabi, Target and Marriot trust his bespoke approach. His versatile and celebrated work in entertainment includes developing TV show concepts for Vh1, entertainment projects for Waffle Iron Entertainment (a division of Nike, Inc,) as well as scripted features and feature documentary projects.