Shah was previously the Chief Marketing Officer at Feather and led their growth, brand strategy, and creative. She also held senior roles at both S’well, which was among Quadpay’s earliest customers, and Newell Brands. In her agency career, she was instrumental in leading the digital transformation of J. Walter Thompson and helped global brands such as Estée Lauder, Rolex, Unilever, Macy’s, De Beers and American Express deliver impactful stories and experiences for existing and new audiences. She also assisted in the company's M&A efforts as part of its transformation agenda.
Ranked by The Guardian among the top 10 digital strategists to watch and named as one of Ad Age’s 2021 40 Under 40 honorees, Shah is an advisory board member at CFDA, fellow at NEST and mentor with Pharrell’s Black Ambition. Shah’s work has achieved recognition from Cannes Lions, One Show, Effie Awards, Webby’s, Inc. Magazine, Fast Company, and The Lead Foremost 50.