Katie Haniffy

As Head of Media Strategy & Investment, Katie Haniffy leads PepsiCo Beverages North America’s large-scale paid media efforts for brands across its $22 billion beverage portfolio in the U.S., including trademark Pepsi, MTN DEW, bubly, Lifewtr, Pure Leaf and more. She facilitates collaboration between cross-functional teams to intersect earned and paid media opportunities at the local, regional and national levels.

A 15-year PepsiCo veteran with over two decades' experience, Katie excels at turning consumer insights into compelling plans that maximize impact and bring initiatives to life in an ever-increasing fragmented media market. Content and technology are key to her innovative strategies, which include developing creative and immersive media programs with both established and emerging partners grounded in data. Katie has successfully launched multimillion-dollar investments and is responsible for managing the portfolio’s relationships with leading networks and platforms.