Adam Harter

Adam Harter is a 20-year veteran of PepsiCo and has held a broad range of Marketing roles across Sports, Innovation and Brand Strategy. He is currently the Senior Vice President of Media, Sports & Entertainment at PepsiCo, where he manages powerful partnerships with leagues, teams, talent and more across these verticals.

Adam oversees the Music and Media Strategy teams that manage Pepsi’s network partnerships, entertainment properties including Pepsi’s robust set of celebrity and music talent, as well as the Pepsi Super Bowl Halftime Show.

He also leads PepsiCo’s U.S. Sports partnerships with leagues that include the NFL, NBA and NHL, more than 60 professional teams, and more than 100 professional athletes.

Adam holds a Bachelor’s degree from St. John Fisher College, a JD from The University at Buffalo Law School and an MBA from the University at Buffalo School of Management. He has been named to the annual Billboard Power 100 and Sports Business Journal Power Players lists.